Kristin P. Richardson

Kristin Richardson serves as Williams Mullen's Chief Marketing Officer. She is a proven marketing and business development leader with over fifteen years focused on building industry-leading brands at top corporations and advertising agencies that deliver business results. In her role as the firm’s first CMO, Ms. Richardson leads a team of marketing and business development specialists across all offices in North Carolina, Virginia, and Washington D.C.

Kristin Richardson serves as Williams Mullen's Chief Marketing Officer. She is a proven marketing and business development leader with over fifteen years focused on building industry-leading brands at top corporations and advertising agencies that deliver business results. In her role as the firm’s first CMO, Ms. Richardson leads a team of marketing and business development specialists across all offices in North Carolina, Virginia, and Washington D.C.

Throughout her career, Ms. Richardson has managed every traditional and emerging aspect of marketing including branding, advertising, public relations, market research, community marketing, promotions and sponsorships, digital and social media. She has spoken with global executive leaders on the importance of leveraging a company’s brand, culture and internal communications to have positive business impact.

Before joining Williams Mullen, Ms. Richardson served as Chief Marketing Officer at Virilion, a digital marketing agency headquartered in Washington, D.C. There she led the business development strategy for the agency and the brand integration during its merger with RepEquity, a leading online reputation management firm.

Prior to Virilion, Ms. Richardson served as the director of marketing and product development at WellPoint, the largest health care company in the U.S. During her eight years she led branding, advertising, product launches and the brand integration of several corporate acquisitions of its Anthem Blue Cross and Blue Shield health plans. Prior to WellPoint, she served as Associate Vice-President of Marketing at Citizens Bank and Account Supervisor at Arnold Worldwide in Boston working on such global brands as Monster.com and Volkswagen.

Ms. Richardson graduated from the University of North Carolina at Chapel Hill with a bachelor’s degree in Journalism and Mass Communication. She is originally from North Carolina.