09.18.2008 FTC Affiliate Marketing Rule Approaches Compliance Deadline
Companies that promote products or services to customers based upon personal information received from their corporate affiliates have until Oct. 1, 2008 to ensure they are in compliance with the Federal Trade Commission’s new regulation that restricts affiliate marketing. The final rule implements section 214 of the Fair and Accurate Credit Transactions Act of 2003, which amends the Fair Credit Reporting Act. Failure to comply could lead to civil penalties of up to $1,000 per each violation.