Dirk Lasater helps clients protect and leverage their intellectual property through intellectual property litigation, technology licensing and brand management. When clients confront trademark, trade secret or copyright infringement that warrants a strong assertion or defense, Dirk represents them litigation in state and federal courts, arbitration and before the Trademark Trial and Appeal Board and other tribunals. This includes protecting clients against counterfeits and gray market goods through the implementation of anti-counterfeiting measures and managing enforcement through online marketplaces.

Dirk Lasater helps clients protect and leverage their intellectual property through intellectual property litigation, technology licensing and brand management. When clients confront trademark, trade secret or copyright infringement that warrants a strong assertion or defense, Dirk represents them litigation in state and federal courts, arbitration and before the Trademark Trial and Appeal Board and other tribunals. This includes protecting clients against counterfeits and gray market goods through the implementation of anti-counterfeiting measures and managing enforcement through online marketplaces.

Dirk frequently assists technology vendors and businesses acquiring intellectual property rights in mitigating risk through the drafting and negotiation of technology licenses, software development agreements, software-as-a-service (SaaS) and platform-as-a-service licensing agreements and internet and cyberlaw policies and terms, such as website terms of use and privacy policies.

On the brand management side, Dirk assists clients seeking to register, transfer and acquire intellectual property rights by researching and registering trademarks and copyrights with the United States Patent & Trademark Office (USPTO) and state and international analogs. He then works with clients to develop and implement strategies to leverage and commercialize those rights through licensing and sale domestically and internationally.

As an outgrowth of his IP practice, Dirk represents clients in advertising-related matters through assertion and defense of advertising claims and by assisting in mitigating litigation risk through the creation, implementation and maintenance of advertising policies that comply with the Lanham Act, Federal Trade Commission (FTC) guidance and state law enforcement regimes.

Dirk’s clients include technology companies, software vendors and businesses commercializing or licensing technology, including financial institutions, health care providers, insurers and product manufacturers. Dirk also represents artists, musicians and creatives, as well as breweries, cideries, wineries and various entities in the hospitality industry.

Dirk maintains an active pro bono practice and has represented nonprofit entities and individuals with intellectual property concerns, political asylum requests, guardianship proceedings, consumer fraud cases and rights for animals.  He has helped provide cancer patients with advanced medical directives, including living wills and powers of attorney.

He earned his Juris Doctor degree from the Wake Forest University School of Law, where he was editor-in-chief of the Wake Forest Journal of Business and Intellectual Property Law, and he earned his Bachelor of Arts degree, cum laude, from the University of Florida.