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08.04.2020 Videos

COVID-19 Comeback Plan: Leveraging Your Existing IP & Previous Marketing Campaigns to Attract Customers During the COVID-19 Era

IP attorneys Craig Mytelka and Alex Gabriel discuss how you can reinvigorate your business by raising its profile in a cost-effective manner. Topics include:

  • Auditing your existing IP portfolios, particularly trademarks and copyrights
  • Ownership of marketing campaigns, slogans, images and copy
  • Using social media to revive previous marketing campaigns that were implemented on other platforms
  • Reviewing your website