Name, Image & Likeness

The Name, Image, and Likeness (NIL) landscape has transformed opportunities and challenges for student-athletes, universities, brands, and sports organizations. Williams Mullen’s multidisciplinary NIL team helps clients successfully navigate this complex environment to protect their interests and unlock new potential.

Comprehensive NIL Legal Services

Our attorneys advise on the full spectrum of NIL matters, including:

• NIL Compliance Counseling
  We help colleges, universities, athletic departments, and collectives implement policies that comply with NCAA rules, state NIL legislation, and federal regulations.
• Contract Drafting and Negotiation
  Our team negotiates and drafts NIL contracts and endorsement agreements to ensure fair compensation and mitigate legal risks.
• Intellectual Property Protection
  We guide student-athletes and brand owners in trademark registration, brand development, and licensing strategies to maximize the value of their personal brands.
• Dispute Resolution
  If NIL-related disputes arise, we advocate for our clients’ rights through negotiation, mediation, or litigation.

Whom We Serve

Williams Mullen’s NIL practice serves:

• Student-athletes seeking to monetize their name, image, and likeness
• Universities and athletic programs developing NIL policies
• Collectives managing NIL fundraising and facilitating NIL endorsements
• Brands and sponsors engaging in college sports marketing
• Sports agents and advisors supporting athlete endorsements

Explore NIL Opportunities with Confidence

Whether you’re a student-athlete building your brand, a business pursuing NIL sponsorship or an institution developing NIL compliance programs, Williams Mullen can help you make informed decisions and protect your interests every step of the way.