05.05.2022 PODCAST: Utilizing Social Media to Generate IP Value By: Courtney Reigel & Edward T. White

Social media is a great frontier to build and expand brand equity. Companies use it to create brand identities and even brand “personalities.” On the latest episode of Trending Now - An IP Podcast, Courtney Reigel and Ed White offer guidance and caution regarding companies’ use of social media in the modern era, including protection, enforcement, policies and influencer agreements.

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