Courtney Reigel

Courtney Reigel is an intellectual property and technology attorney who helps companies protect, commercialize, and enforce their most valuable assets. As part of Williams Mullen’s Intellectual Property (IP), Name, Image & Likeness (NIL) and Artificial Intelligence/Machine Learning (AI/ML) practices, she advises clients across industries on brand protection, emerging technologies, and the full lifecycle of IP-driven business strategies.

How Courtney Helps Clients

Strategic Brand & IP Protection
Courtney counsels businesses on selecting, clearing, registering, and enforcing trademarks and copyrights in the U.S. and abroad. She manages complex domestic and international IP portfolios, guiding clients through proactive monitoring, strategic enforcement, and long-term brand development.

Corporate Transactions Involving IP Assets
She supports corporate and commercial transactions by identifying, valuing, and mitigating risk around IP assets. Courtney routinely drafts and negotiates agreements related to licensing, commercialization, joint development, due diligence, M&A support, IP ownership, and technology transfer.

Vendor, Technology & Software Agreements
Courtney negotiates vendor and technology contracts, including SaaS agreements, software development contracts, cloud services, data-use terms, and service-level agreements. She ensures that clients’ rights, data, and innovations are protected throughout each relationship.

AI/ML & Emerging Technologies
As part of the firm’s AI and Machine Learning practice, Courtney advises on IP considerations for AI tools, training data, model ownership, risk mitigation, compliance, and commercialization. She helps clients navigate a fast-moving legal landscape with clear, practical guidance.

NIL 
She works with brands, universities, athletes, and collectives on NIL compliance, contracts, licensing, and brand-building strategies in this evolving regulatory environment.

E-Commerce & Digital Business
Courtney supports clients in managing IP, consumer protection, advertising, and platform-related issues in the online marketplace, including influencer marketing, digital content, domain name strategies, and online brand enforcement.

Data Privacy & Security
She advises on privacy compliance, data governance, internal procedures, vendor privacy addenda, and emerging regulatory obligations, helping clients build defensible, business-aligned privacy programs.

IP Litigation Support
Courtney partners with litigation teams to develop strategy, evaluate risk, and support disputes involving trademarks, copyrights, technology, and online infringement.

Thought Leadership

A frequent speaker and contributor, Courtney appears on Williams Mullen’s “Trending Now: An IP Podcast”, where she discusses emerging issues in IP, AI/ML, NIL, and brand protection. She also presents CLE programs and webinars on virtual branding, technology risk, and IP trends, and regularly authors thought-leadership pieces for clients and industry audiences.

Courtney received her Juris Doctor degree from the University of Richmond School of Law, where she earned the university’s Intellectual Property Certificate, and served on the editorial board of the Richmond Public Interest Law Review. She received her Bachelor of Arts degree in public relations from the University of Alabama, cum laude.