Amber R. Duncan

Amber Duncan is a partner at Williams Mullen and co-chairs the firm’s Advertising, Marketing & Media practice. A trusted advertising and marketing compliance lawyer, she helps businesses—from global manufacturers to retailers and emerging brands—navigate the complex legal and regulatory landscape that governs advertising, e-commerce, promotions and direct-to-consumer sales. Clients value Amber’s ability to translate regulations into clear, business-ready guidance that keeps campaigns compliant and products moving to market.

Amber has significant experience advising on federal, state and local regulatory issues, including matters involving the Federal Trade Commission (FTC), Food and Drug Administration (FDA), Alcohol and Tobacco Tax and Trade Bureau (TTB), Drug Enforcement Agency (DEA), U.S. Customs and Border Protection (CBP), U.S. Department of Justice (DOJ) and the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), as well as state alcohol beverage control agencies, lottery commissions and local health and zoning authorities. She frequently assists companies with launching and scaling direct-to-consumer websites, ensuring compliance with tax, licensing, shipping and reporting requirements.

As a social media and influencer marketing attorney, Amber regularly counsels in-house legal, compliance and marketing teams on online campaigns that align with the FTC Endorsement Guides, advertising substantiation standards and platform-specific rules. She drafts practical social media playbooks and policies to help companies manage influencer partnerships, online reviews, targeted ads and promotional content with confidence.

Her practice also includes advising on:

• Sweepstakes, contests, and promotions law – drafting rules, managing disclosures and ensuring multi-jurisdictional compliance.
• E-commerce and retail pricing – including error correction for websites and apps, and compliance with promotional pricing standards.
• Gift cards, loyalty programs, and online advertising standards – helping companies align promotions with consumer protection laws.
• Regulated products and industries – guiding clients through unique compliance issues in alcohol, food, beverage, cannabis and other highly regulated markets.

Amber has been recognized among Business North Carolina’s “Legal Elite” and honored as a Charlotte Business Journal Top 40 Under 40 for her leadership and impact. She earned her Juris Doctor from Wake Forest University School of Law and her Bachelor of Science from Cornell University.