COVID-19 Comeback Plan: Leveraging Your Existing IP & Previous Marketing Campaigns to Attract Customers During the COVID-19 Era

IP attorneys Craig Mytelka and Alex Gabriel discuss how you can reinvigorate your business by raising its profile in a cost-effective manner. Topics include:

• Auditing your existing IP portfolios, particularly trademarks and copyrights
• Ownership of marketing campaigns, slogans, images and copy
• Using social media to revive previous marketing campaigns that were implemented on other platforms
• Reviewing your website